Dan Vergano makes a leap and subsequent splash.
Dan Vergano has really moved up in life. From his days researching for PBS to a senior writer-editor with National Geographic Society. Now comes the next big step in his career with BuzzFeed. Whaa?
Vergano says he hasn't really changed jobs he’s just changed his target audience to the generation obsessed with the internet. Citing the decline of the physical media, Vergano is just getting the cool science news to the generation that may never pick up a magazine.
He still tells sensational science stories, but he wasn't in the business of looking for a nugget of science he wanted to impart tohis audience that day. It’s not hard to imagine; “every story in the modern world has science behind it.”
It wasn’t clear as to why he left National Geographic (my science writing instructor’s dream job) and something I’m suspicious of. One thing is certain, Vergano deeply respects digital interfaces. They allow readers to effectively pass on things that would be newsworthy and adds another layer of trust. Who do you believe more? Advertisers sticking something in your face or your aunt Minnie who passes an article to you via social media?
For the record, I do trust my Aunt Minnie.
Regardless of why he’s left the big daddy of science writing, Vergano hasn’t retired his journalistic ethics. He’s still practicing investigative reporting with a high degree of professionalism, whether it be exposing Exxon Mobil at the root of climate naysayers or checking out the plausibility of force fields on Humvees.
Vergano expertly closed the question answer section by mentioning he had BuzzFeed stickers.
This man is experienced.
